Our Journey: Finctiy
Creating Lifelines for Startups in a Changing Financial and B2B Marketing Landscape
Our journey At Fincity began against the backdrop of dynamic changes in the financial landscapes. The inflation rate swelled in Q4 2021 as the Federal Reserve announced the end to its long standing ‘easy money’ policy also called ZIRP (Zero Interest Rate Policy). What this meant was capital would get more expensive and much harder to access.
In parallel, the marketing sphere was evolving with a growing emphasis on personalized and targeted content. These shifts highlighted the essential need for startups to navigate these changes effectively.
Recognizing the
Startups
We recognized that startups were grappling with a financial landscape that demanded discipline, compliance, and a keen eye for profitability. At the same time, the world of B2B marketing was increasingly competitive, requiring lead generation strategies that could keep up with the pace of the ever-changing market.
Our Values
01
Client-Centric
Your success is our top priority
02
Cost Effective Solutions
We provide financial and marketing services that won't break the bank.
03
Collaboration
Working together, we achieve more.
04
Integrity
We maintain the highest standards of professionalism and ethics.
